What is the value of social media for law students and legal professionals?
It should come as no surprise that over the last two decades, social media has become a large part of the lives of many people across the globe. Interestingly, in more recent years there has been a large uptake of social media use within the legal profession, despite not long before that merely very few lawyers saw any value in learning about social media since they didn’t believe it would impact their bottom line.
These days, it’s a very different story. For instance, a 2020 ABA Legal Technology Survey Report indicated that 80% of lawyers reported to have a presence on social media for professional purposes. More specifically, it was reported that 39% of those surveyed maintain a Facebook account for professional purposes and 30% reported that Facebook is one of the main channels they use to market their law practice.
This without any doubt indicates that social media is extremely important to legal practitioners whether it is used to market a law practice or to simply maintain a professional presence online. While social media encompasses any digital tool that allows users to quickly create and share content with the public, however, when it comes to social media marketing, and a social media presence in general, there really is no one-size-fits-all strategy. What is the power of social media within the context of the legal profession? What platforms offer a valuable forum for legal professionals, law students and law firms? How can they use social media to distinguish themselves and build valuable and meaningful connections? And how can they move from building a valuable network online to using and strengthening that network in the offline world?
In this episode of The Law of Tech Podcast, I explored the power of social media within the legal profession with Colin Levy, corporate lawyer, LegalTech evangelist, speaker and writer, and legal change agent.
To learn more about Colin’s work, check out his website (https://www.colinslevy.com/) or get in touch with him via social media (LinkedIn: Colin Levy | Instagram: @colinslevy | Twitter: @Clevy_Law).
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